Oracle, a tech company specialising in cloud engineered systems, database and enterprise software, wanted to create a free ride service for conference attendees using a fleet of branded Tesla Model X and S to surround major tech conferences around the world.

Billups created a plan to bring Oracle’s idea to life. We produced and launched Oracle’s Tesla ride program across markets in the U.S., LATAM and EU. The journey not only provided local conference attendees rides in Oracle branded Tesla’s, but we also helped leverage social media, OOH bulletins and transit shelters to amplify each event’s content & experience.