Capturing attention: how Cognitiv boosted brand presence in NYC with data-driven OOH advertising

The Challenge

Cognitiv, a B2B AI company, faced a significant milestone with the launch of its first-ever brand campaign and turned to OOH advertising.

By strategically targeting ad agency offices in New York City, Cognitiv aimed to reach busy advertising executives during their commutes.

The Solution

Known for its innovative AI platform, Cognitiv created striking AI-driven content and partnered with us, billups, for our AI-powered measurement technology.

We planned a targeted OOH campaign in high-traffic NYC locations, capitalizing on the return to in-office work.

Using our technology, our billups team strategically selected high-impact units, combining traditional and digital OOH formats with attention metrics for real-time optimization and maximum engagement.

The Results

The campaign delivered 58.5M impressions and  two units stood out for their performance, achieving attention scores of 99% and 97% and 3x higher dwell times than the campaign average.

Street furniture also showed strong attention scores despite shorter dwell times.

Overall, the campaign suggests that by effectively boosting brand awareness, lower funnel success can also be realized, demonstrated by Cognitiv's 650% increase in organic LinkedIn searches.