Jordan was looking to amplify their sponsorship of the 2018 NBA All-Star Game in Los Angeles, with targeted & high-impact out-of-home.

By utilizing large-format OOH inventory on main routes, and surrounding the Staples Center, Jordan created a halo effect, and brand ownership of L.A. Additionally, they utilized non-traditional formats for supplemental targeting of key retailers, high schools, and various events around the city. Non-traditional formats included branding at high schools, guerrilla wild postings, and HD projection media.