Billups collaborated with Tribe Global partners Mediabridge and Max Media for our client Chiquita’s OOH campaign in London and Greece. Partnering with these agencies allowed us to successfully navigate varied client approaches – from the Global marketing team to the local, in-market brand managers who engaged with the campaign daily.

Our London solution was skill-fully planned with Mediabridge to bring brand awareness through an impact-driven Wrapped Double Decker campaign. In Greece, where our goal was both awareness and targeted retail support, the Max Media team recommended a surgical approach targeting key areas of the market with a media mix of formats (Posters, Transit Shelters, Wrapped Trams, etc.) The launch was a success, and we are grateful to have worked with such amazing partners in the Tribe Global network.