Leverate Group has taken over creative and social media management scope for Southeast Asia, as well as spearheading the end-of-year festive campaign for Häagen-Dazs. 

Leverate Group, with its headquarter in Jakarta, Indonesia, has been tasked to lead social media strategy and creative development for Häagen-Dazs in 3 key markets: Singapore, Thailand and Malaysia. 

“Social media is an important communication channel for Häagen-Dazs to reach our target audiences and what Leverate team has brought to the table shows their deep understanding of the channels which will help us drive further engagements with them” said Tya Close, head of marketing of SEA at General Mills. 

On top of the social media scope, Leverate Group will also develop 2024’s festive campaign strategy and creative development, through an omnichannel approach. 

“We are very excited and honoured to be able to work with one of the legendary brands for this region. Häagen-Dazs is known for its relentless pursuit and dedication to making the best ice cream for their fans, therefore we will put our best efforts into bringing those brand experiences to life in a refreshing and innovative way,” said Monica Hynds, MD of Leverate Group, Singapore.