In a recent article for Campaign Asia, Natalie Lowe, CEO & Co-Founder of The Orangeblowfish explains how indies are closing the gap between holding companies. The long held mantra of “bigger is better” is crumbling.

Independent agencies are closing the gap with holding companies. With flexibility, innovation and less bureaucracy, independent agencies are winning top clients and are delivering bold, creative work. Unlike large networks that get stuck in complexity and cost-cutting, independent agencies focus on personalized service, faster decision-making, and deeper client relationships.

As clients seek more meaningful and flexible partnerships, independent agencies are growing like never before. They offer wise investments, flexible solutions and the room to take risks, while remaining directly involved in their clients' success.

"It could be that brands are finally realising that greater things come in smaller packages," says Natalie Lowe. "We're smaller in size but we pack a punch." Lowe co-founded the independent creative agency in 2012, and last year won Bronze for Greater China Boutique Agency of the Year at Campaign Asia's Agency of the year Awards.
Read the full article on Campaign Asia .