Tribe member LIGHTBLUE welcomes the new Creative Director and Design Director. 

The creative experience agency LIGHTBLUE has strengthened its creative team with Paul Dragoni as Creative Director and Jessica Charles as Design Director.

Dragoni has years of experience creating work worldwide. He has held key roles at renowned agencies such as Jack Morton London and Imagination China. He joins LIGHTBLUE with a passion for bold ideas, a proven ability to lead diverse teams, and a track record of delivering standout campaigns that resonate globally. 

In his new role as Creative Director, Dragoni will oversee the agency's creative vision and execution, making sure every project embodies LIGHTBLUE's character of bravery, authenticity, and impact. 

Simultaneously, Charles steps into the role of Design Director with an imposing portfolio of work, specialising in strategic creative with spatial design. Before joining LIGHTBLUE, she sharpened her skills at Studio XAG and Stella McCartney.

She will steer the design team, guiding the aesthetic and conceptual direction of projects to deliver exceptional visual storytelling.

David Balfour, Co-Founder of LIGHTBLUE commented on the appointments. He said: "We are delighted to welcome Paul and Jessica to the LIGHTBLUE team. Their expertise and creative leadership will undoubtedly strengthen our ability to deliver world-class experiences for our clients."

Balfour added, "Paul's fearless approach to creativity and Jessica's unparalleled eye for design are the perfect complements to our mission of redefining what's possible in the experiential space. I'm excited to see the transformative impact they'll have on our agency."

LIGHTBLUE's Executive Creative Director, Simon Walsh will be guiding Paul and Jessica. The timing of the appointments aligns with the agency's aim to expand its reach and strengthen its position as a leader in experiential marketing. 

Find out more about LIGHTBLUE at https://www.lightblueww.com/