Once again, we're putting the spotlight on our incredible members!

For this second edition, we had the pleasure of inviting Leverate Group to answer a few questions for us.

Describe your agency? How do you support your clients?

Leverate Group is an integrated, independent full-service agency specializing in media buying, creative, & marketing technology across both digital and traditional channels. Our approach is rooted in data-driven strategies that optimize performance and deliver measurable results.

We pride ourselves on being globally connected yet locally focused. With a strong presence in SEA, including Singapore as our business hub, we combine global insights with local market expertise to help brands grow in dynamic environments. By keeping all services under one roof, we ensure seamless collaboration, greater efficiency, and consistent outcomes.

What is one of your favourite projects and why?

One of our favorite projects was the Ariston For Your Vacation (FYV) Campaign, which successfully won Indonesia's heart with comedy.

The Challenge & Strategy

Water heaters are still considered a niche category in Indonesia, often seen as a tertiary need. Our goal was to shift consumer perception and drive engagement by making Ariston relevant in everyday life. The solution? Humor! We leaned into Indonesia's love for comedy and digital entertainment to craft an engaging, relatable campaign.

To make Ariston top-of-mind, we launched a viral video challenge, inviting people to showcase creative (and often absurd) ways of boiling water versus the convenience of an Ariston water heater. We collaborated with 12 top influencers known for their comedic and educational content, including Omesh, Andovi Lopez, and Arif Brata, to create engaging and shareable videos. We also partnered with Podkesmas, Indonesia's top podcast, and tapped into hype media aggregators like Cretivox, Overheard JKT, and Bapak2id to maximize reach.

Achievements & Results

The campaign exceeded expectations, delivering impressive results:

✅ Gold Award for Best Use of Influencer Marketing Platform

✅ 8% market share growth in Indonesia

✅ 50% GMV increase both online and offline

✅ 89% boost in social media reach (Oct-Nov 2023 vs. Aug-Sept 2023)

✅ 300% surge in web traffic & 5,000+ new TikTok followers

✅ 250+ user-generated video challenge entries, surpassing the KPI by 200%

Why This Project Stands Out

This campaign showed that even a functional product like a water heater could spark excitement and cultural relevance when combined with humor and the right digital strategies. By leveraging influencer credibility and social proof, we didn't just increase awareness—we reshaped consumer perception and drove measurable business impact.

Top reasons why indie agencies should contact you?

Expand Your Reach in Southeast Asia

As your strategic partner in Indonesia – Southeast Asia's fastest-growing economy – we provide established local expertise to help indie agencies enter this high-potential market seamlessly. With 10+ years on the ground, we handle regulatory complexities, cultural nuances, and regional networks so you can focus on scaling your core services.

Growth Multiplier

Leverage our full-service capabilities – from Go To Market Strategy down to the execution – to immediately activate opportunities in a market projected to reach $4 trillion GDP by 2025. We become your operational arm, combining your specialty with our regional execution power to deliver faster results for shared clients.

Tell us a fun fact about your agency!

A view that fuels our PASSION! From our office in the heart of Jakarta, we get an inspiring view of the iconic National Monument—breathtaking by day and dazzling by night. The perfect backdrop for big ideas and bold moves!

Find out more about Leverate group at  https://leverate.asia/