NewCom Horizons has been handling the Chilean Tourism Boards’s International campaigns for the last 3 years. We provide the media strategy (target, competitor analysis, trends etc) as well as the Media Planning and Buying for Digital platforms (Social Media, SEM & programmatic) and Outdoor high impact formats. Parts of the Outdoor campaign are run directly from our Trading Desk programmatically impacting our Travel Target.  We also run a Brand Lift Survey to measure the effectiveness of the campaign. The campaign is run across 3 continents including Europe, South America and USA in 10 different markets.

The objective of the campaign is to create Brand Awareness and to drive Traffic to Sernatur’s website. The digital campaign is Always On whereas the Outdoor activity in run during strategic moments in the year, when our target is planning their next trip abroad.