INSIGHT

Bluesun is a Spanish company dedicated to manufacturing Household Care products. They have 12 brands and are active in 26 countries. They produce more than 350,000 tons per year in 2 Production Centers in Mataró (Mataró) and Seville, which total over 100,000 m2 in area.
Their Vision

•       To be a reference point in the European Household Care sector:

•       To be competitive and dynamic in the brand market

•       To provide maximum reliability as a producer of brands for major companies

•       To specialize in developing brands for distributors

IDEA

Our strategy was to launch a campaign for two of their main products:

LA ANTIGUA LAVANDERA and DREFT

With the main objective of gaining exposure and to increase awareness in Spain (some concrete areas such as Madrid, Andalucía, and Canarias)

LA ANTIGUA LAVANDERA Their expert Spanish brand for laundry and household care and cleaning.

The only one in the market to combine efficiency and tradition.

To achieve the objectives mentioned before, we ran a TV (Connected TV) in Antena 3 channel with 1.101.204 impressions targeted to 4 IP’s: Madrid, Extremadura, Canarias and Andalucía.

A radio and a regional tv campaigns based on 10” sponsorships with the aim of attracting people to the point of sales (supermarkets) where their products are sold.

Both ones done in Madrid, Andalucía and Canarias regions.

IMPACT

By using this media mixture, the result was a total of more than a 40% sales uplift within the campaign period and the post one.