INSIGHT

Bluesun is a Spanish company dedicated to manufacturing Household Care products. They have 12 brands and are active in 26 countries. They produce more than 350,000 tons per year in 2 Production Centers in Mataró (Mataró) and Seville, which total over 100,000 m2 in area.
Their Vision

•       To be a reference point in the European Household Care sector:

•       To be competitive and dynamic in the brand market

•       To provide maximum reliability as a producer of brands for major companies

•       To specialize in developing brands for distributors

Bluesun tasked us with increasing sales, reach and brand awareness in Spain, the Nordics, Belgium, the Netherlands, the UK and Ireland. We opted to hit Bluesun's targets through TV and Out-Of-Home.

IMPACT

By using this approach, we achieved great results for Bluesun, including pDOOH - UK 6.129K Impressions and 40% reach.