Objective

BYD wanted to increase its brand awareness and coverage of their target. 

Strategy

We worked with the two main TV stations in Spain: Mediaset and AtresMedia to get the best index and coverage. In addition, we ran a TV campaign in Movistar+ focusing on the main football matches from the Spanish League and the Champions League. To get incremental reach we also used CTV. The formats we used were 20” spots for Lineal TV and "L" + digital video in the CTV campaign. 

Results

The total incremental reach was 40%.