OBJECTIVE

Formula E is the Electric Formula Racing  League, operating in one of its race in Saudi Arabia.

TARGET SEGMENT

• Motorsports fans
• Sports fans
• General Public

THE SOLUTION

Agency acquired the account during the middle of the Pandemic with no  possibility to attend the race, thus main KPI was awareness and number of live  streaming during the day of the race.

• Executed Global Campaign to acquire potential watchers and build  awareness on the race
• Generated content partnerships and special executions across main global  platforms
• Achieved 150% KPIs in race watchers vs Targets

THE RESULT

• 150% Improvement of live streaming vs target
• 35m+ users reached worldwide
• 20% improvement in brand lift at regional level (MENA)