OBJECTIVE

Aston Martin is a British luxury automotive brand with legendary cars. The Brand was looking to generate Qualified Leads and maximize the exposure of the new models.

TARGET SEGMENT

• High Net Worth Individuals
• Sports Cars Enthusiasts
• Business Owners/Managers

THE SOLUTION

Agency focused in planning the digital strategy across 12+ Markets focusing on three pillars:

•Conquer: acquisition of new Aston Martin, Luxury cars switchers•Retain: existing owners, update seekers•Inspire: addressing to Mass Audience the message of Appeal and Desire  of an exclusive product/experience.

A mix of Branding and Performance media channels along with continuous  market optimizations guaranteed an uplift in qualified leads and ultimately  sales.

THE RESULTS

• 50% reduction in cost per lead within 2 months
• 2x better performance of branding KPIs vs Benchmark
• +160% Increase in media buying efficiency through market optimization