OBJECTIVE

De’Longhi is the leading Coffee Machine manufacturer in the world,  and was looking to increase its market share and brand equity in the GCC and introduce Brad Pitt as the official global brand ambassador.

TARGET SEGMENT

• Families
• Coffee Lovers
• Lifestyle Enthusiasts

THE SOLUTION

• Agency designed the full campaign in GCC based on a main global collaboration with Brad Pitt to position De’Longhi as a leader in Coffee Machines and top seller online and offline.
• Rich media mix of digital/social along with mainstream media with ultimate objective of high impact and high reach. Huge OOH locations were booked in the middle of Dubai, Abu Dhabi, Riyadh, Jeddah and others for maximum impact and to build brand association with Brad Pitt.
• Special execution on Burj Khalifa at the launching night to introduce the new brand ambassador. 

THE RESULT

• 7x return on investment
• 18x opportunity to see for every person
• 3x increase in sales in KSA & UAE