The Group Daenens business group, led by entrepreneur Nico Daenens, is gaining a strong strategic partner in Comma, brand strategists , a long-standing member of the Tribe Global Network. Comma will continue to operate as an independent entity, retaining its name and vision. The acquisition fits in with Group Daenens' ambition to grow sustainably by investing in companies that have built up significant experience and know-how in providing services, while focusing on strengthening the employees and the organisation in which they work.

"At Group Daenens, everything revolves around one central philosophy: empowering people," says Nico Daenens, owner and CEO. "We want people and companies to grow from their own strength. With Comma, we are bringing in an agency that has proven for more than 20 years that strong brands make a difference. We firmly believe in their vision and will give them the space to develop autonomously with the strength of our group behind them.

The collaboration between the two parties is not new. In recent years, Comma has worked closely with several companies within the Group. This new step provides a structural anchor and opens up new opportunities for both parties.

Comma pioneered the concept of brand marketers in Belgium - an approach that integrates marketing and strategy and is now widely used in the industry.

"This feels like a logical step," says Greetje Demuelenaere, founder and driving force of Comma. "We continue to do what we believe in: helping brands grow with a clear strategy. Only now we do it with extra power and support."

Wouter Casteleyn, co-founder of Comma, steps down from day-to-day operations.

The entry of Comma, into Group Daenens underlines the group's commitment to sustainable scale-up while respecting identity and entrepreneurship.

Discover more about Comma, brand strategists at:  https://www.brandstrategists.be/