Each month, we spotlight some of the incredible member agencies within our Tribe community. This month, we want to draw attention to Dagré, so we asked them a few questions.

Describe your agency. How do you support your clients?

Dagré is a 360° communication agency in Strasbourg. We are committed to increasing our client's reputations both online and offline. We specialize in revealing and highlighting each client's unique identity, creating modified strategies to reach their target audiences effectively. As pioneers in CSR, we focus on collaborating and using proven tools to ensure impactful, result-driven communication. Our client-centred approach ensures that we fully understand our client's needs, and deliver measurable outcomes. 

What is one of your favourite Dagré projects and why?

One of our favourite projects dates from 2024. The campaign for the evolution of the visual identity of the Museum-PASS-Musées to celebrate their 25th anniversary. This pass allows visitors to access 350 cultural sites in the Rhine Basin, covering France, Germany, and Switzerland. 

To boost sales and strengthen its presence across its entire market area they leveraged their anniversary. The challenge of this project was that we had to promote the pass without negatively impacting the attendance of partner sites while structuring communication around the cultural news of these sites. To face this challenge we built a communication strategy that highlighted the unique benefits of the pass. 

This included:

• Adapting the brand message to encourage stronger public engagement
• A complete overhaul of the graphic identity to restore strength and coherence to the brand.
• Defining strategic communication periods and creating tailored plans for each deployment country.
• Deploying and monitoring print and digital communication campaigns in coordination with partner agencies in Switzerland and Germany.

The result?

The Museums-PASS-Musées’ brand image has been strengthened and its appeal to the target audience has increased. The pass sales also have been boosted. This project was one of our favourites because it combined creativity, communication strategy, and cultural impact, while we could celebrate a significant anniversary for our client.

What are the main reasons why independent agencies should contact you?

• Expertise and innovation: Our creative and technical team is dedicated to providing state-of-the-art communication solutions. We specialize in mobility markets, including rail and public transportation, as well as cultural topics such as festivals, concert venues, and museums. From websites to social media and digital strategies, we provide innovative approaches to meet today’s market challenges

• Influence and e-reputation actions: We understand the importance of e-reputation in today’s digital world. To strengthen and protect our client’s brand image we offer influence strategies and targeted actions. We help build a solid online presence and effectively engage their audience.

• Bicephalous reflection integrated at all levels:  our two-headed leadership model guides all agency projects. From general management to web, creative, and project teams, this approach blends complementary perspectives and skills. It ensures constant availability, diverse solutions, and innovations tailored to each client’s needs.

Tell us a fun fact about your agency or a fun anecdote from your experience.

Every year at Dagré, we offer our clients and prospects a greeting card in the form of a poster that they can display in their workspace. In 2024, we chose to highlight the graphic world of our customers by symbolizing their profession or field of work. This year we imagined and portrayed the ideal world according to the Dagré team.

At the center of the poster, you can see our sofa and the team members, surrounded by a futuristic 21st-century city with modern mobility, cultural and sports activities. This card reflects our team spirit and our ability to imagine new and inspiring words for our clients

Find out more about Dagré at  https://www.dagre.fr/