THE HANDOFF / CLIENT BRIEF

Move away from a reliance on licensed photography and create original graphics for the library of Nike’s Audio Guided activities.

THE RACE / WHAT WE DID

We developed a completely new visual identity for Audio Guided Walks including colours, patterns, shapes and textures  to distinguish them clearly from the high-intensity running activities. 

We also developed a new set of 200+ graphical assets for Audio Guided Runs that worked within Nike’s existing NRC design system.