THE HANDOFF / CLIENT BRIEF
Leverage the campaign idea from Nike’s “Footballverse” anthem film to drive commerce within the Nike app.
THE RACE / WHAT WE DID
We reimagined the Footballverse as FORREAL?! a members exclusive trivia game within the Nike app that takes users on a gamified purchase journey.
- Defined gameplay concept & mechanics
- Gathered unique athlete trivia content
- Designed and built within the Nike App
THE RESULTS/ HOW IT PERFORMED
- Delivered a stand-alone experience into the flagship app without access to Nike’s engineering team.
- Fully realised the Footballverse in the lower funnel/commerce channel.
- Attracted over 100k unique users, 80% of which visited the locker room.
Client quote:
"Anchor Leg understood the requirement to leverage the 'big idea' deep into our customer journey. We're delighted with the final product; it's performed great and inspired the business for more app experiences." - Jordan Matir, Digital Marketing Manager Football EMEA
