Tribe Global, a Growing Network of Ambitious, Independent, Owner-run Communications Agencies, appoints two new Board members at their Annual Meeting in Buenos Aires.  

Nicky Unsworth, Chair of Tribe Global, announced the appointment of two new Board members, James Rice and Claus Schuster at our Tribal Gathering in Buenos Aires at the end of October.  

James Rice is CEO of US agency  The Fiction Tribe , a digital think tank using machine intelligence and creative technology for global B2B demand campaigns. The agency has been a Member of Tribe Global since 2016. 

Claus Schuster is Co-Owner of German agency  Defacto X , one of the founding members of Tribe Global. Operating in 65 markets worldwide Defacto X offers a comprehensive range of software and services in the field of Consumer Centricity. 

Ian Wright, Managing Director of Tribe Global said: “The appointment of both James and Claus to the Board is significant for us because it strengthens our Board with the addition of two leading and well-respected communications experts. They will help us expand our global viewpoint and at the same time they bring a range of new skill-sets and experiences to the Board.” 

James Rice, CEO of The Fiction Tribe said: “Tribe Global’s commitment to building a world-wide network of creative excellence and global scale offers brands a better opinion than the traditional networks. I’m enthusiastic about continuing to redefine the broken agency models.”