The project will combine the efforts of Mexican agency, Gaudelli MCW; Minneapolis agency, Bolin Marketing; and New York agency, Carolyn Izzo Integrated Communications (CIIC). Their joint goal is to drive travel demand to the destination via a global branding campaign, as well as domestic and international public relations and advertising efforts from now through January 2016.
CIIC will be responsible for developing a public relations campaign in the United States; whereas Gaudelli MCW will handle the public relations and advertising campaign in Mexico as well as launch a global creative campaign for the destination. Bolin Marketing, will be working with Gaudelli to manage the media campaign in the United States.
“This collaboration is a testament that the Tribe Global network is a great source of new business opportunities for its members,” said Tribe Global Managing Director Ian Wright.  “Our membership continues to grow with like-minded agencies that help, support and work with one another in global campaigns in a very dynamic and creative effort.”
The three agencies met with tourism officials and agencies from Canada and Mexico in Los Cabos during the week of February 17 to “kick-off” the two-year project with a series of meetings.