Strategic Management in Tourism
Apr 16, 2018
Alejandro Pérez-Ferrant, CEO & Partner | The Blueroom Project, marketing and communications, Spain | apferrant@blueroom.es
We are happy to announce the launch of the book Strategic Management in Tourism- 3rd edition. The book has been edited by L Moutinho, Professor of BioMarketing and Futures Research. Visiting Professor, University of Suffolk, UK and The University of South Pacific, Fiji, A Vargas-Sánchez, University of Huelva, Spain and has been published by CABI.
Two members of the senior team at The Blueroom Project, Emeritus Professor - Phd. & Consultant Rafael Alberto Pérez and Alejandro Pérez-Ferrant – CEO, have proudly collaborated in this project developing the 12th chapter of the book: Towards a new strategic paradigm.
Main Description
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications.
Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
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