Read the full interview in Spanish here

Here is a flavour of what it entails.

Ricardo:

“I believe that 2016 will be a breakthrough year for the industry.

We are optimistic about the new government. It shows signs of wanting to restore competitiveness to the economy, and if the economy was in a good spirit, the advertising industry would be too. The creative industries are on the government’s agenda, and the AAP would work hard add value to that agenda.

What we need to get are more broadly win-win relationships between advertisers, agencies and media.

There is a lot of work to be done and we would take the challenge from the AAP of doing it.”  

Read the full interview in Spanish  here