Tribe Global has appointed Nicole Penn, President of The EGC Group , and David Payne, CEO of Mediabridge , to its Board of Directors.

Nicole Penn is based in New York and will provide increased board coverage in the America’s, helping to build the future of Tribe Global. A creative marketing and digital strategy veteran, Nicole and her team at EGC have led the strategic marketing direction for companies that include Canon USA, Brother International, Thompson Reuters, Mayo Clinic, among others.

Under Nicole’s watch, the agency has been named an Inc. 500 Fastest Growing Company, an Agency Post Top 100 Agency and a Google Premier Partner. Nicole is also the co-founder of Raydeus, a digital marketing platform built for local marketing. She has been named among the Five People to Watch in Advertising and Top Advertising Executive. In 2015, she was awarded among the Top 50 Most Influential Women, and in 2019 Nicole was selected as a member of the Forbes Agency Council.

Currently based in London, David Payne has worked in the media industry for more than two decades, predominantly concentrated in the Out of Home sector. As an experienced leader, David joins the Board to support ongoing work to make Tribe Global the Number 1 independent agency network.

In 1997 he was part of the start-up team that launched Outdoor Connection, one of the UK’s most successful OOH buying brands.

Prior to launching Mediabridge in 2017, he spent 10 years at WPP’s Kinetic and held a number of senior leadership positions both within the UK and internationally, including 5 years as CEO EMEA and a 4-year stint in New York as CEO Americas.

David left Kinetic to open Mediabridge, an independent OOH planning and buying practice, offering brands an independent view across the fast-moving OOH sector.  In 2020 it merged into Bitposter, the UK’s leading Out of Home Media technology business. Today, Mediabridge Global offers a fully managed OOH service which leverages best in class technology stack to deliver outstanding results for its agency partners and clients.

Speaking of the new appointments, Tribe Global’s Managing Director, Ian Wright, said:

“I'm delighted that Nicole and David are joining our Board. This is part of our continuous evolvement to have a diverse Board that reflects the skill-sets, capabilities and geographies that Tribe Global is present in. I'm looking forward to both of them becoming actively involved and the positive impact they will have on Tribe Global.”