Our Rising Stars member  Lizzie Howitt , Business Director at human first and technology empowered, creative experience agency  LIGHTBLUE , talks to Emirates Woman's Ruman Baig about redefining experiences within the region and globally, sharing her thoughts on the growing integration of  #AI  in  #fashion  and how beneficial it could be for the brands in the Middle East.

"The opportunities for brands to drive innovation and set themselves apart in a competitive landscape will be available to those brave enough to disrupt using technology. Through intelligent automation, fashion brands are set to revolutionise how they operate and more importantly how they connect with their consumer.", says Lizzie Howitt. 

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Lizzie is a member of Tribe Global's Rising Stars programme aimed at developing, nurturing and empowering the next generation of talent to drive the agency network's growth.

Find out more about LIGHTBLUE at lightblueww.com