Case Study - Celebrating SmokefreeMember agency Family gives a look at strategic excellence in cause related and not for profit projects.
Jan 24, 2012
This paper tells the story of how family and Cancer Research UK supported the launch of Scotland, Wales and Northern Ireland becoming ‘smokefree’ and also provided a powerful rally call for celebrating the change. This was achieved through clear strategic thinking, a deep understanding and appreciation of the regional cultures, involvement of the target audience and the development of powerful creative work.
