A Tribe Global Collaboration for Benelux
Jan 10, 2024
The Challenge
For more than 60 years, Benelux Union has been committed to the well-being of all citizens living in Belgium, the Netherlands and Luxembourg. For the redesign of their website, our Member agency Concept Factory wanted to do the same: collaborate across borders to design a real showcase of cross-border cooperation.
Our talented Member agencies Comma, brand strategist and SteamTalmark worked in partnership with Concept Factory to adopt an approach focused on the specific expectations of users in the three target countries.
The client was overwhelmed by the approach, the professional competencies and the added value provided by such a partnership. There was no way a single national agency could have answered the pitch with the same relevance and impact.
The Approach
The project was built around a number of deliverables: brand strategy, communication plan, brand refresh, digital assets creation, governance and evaluation.
In order to optimise the available budget, SteamTalmark concentrated on managing communication plan aspects that were specific to the Netherlands. The agency also worked as sparring partner on the other parts of the project. Comma and Concept Factory managed brand strategy and local communication plan. Concept Factory took over the remaining consulting and design activities.
Workshops, surveys, and calls were organised together. The ground-breaking approach was that these work packages were delivered by mixed teams of 2 or 3 agencies, virtually and on site. Colleagues from all agencies would be jointly present in calls or meetings in order to underline that this was not a theoretical partnership, but that the partners worked “as one agency”. This created trust, efficiency and strongly improved the quality of outputs. For specific tasks, all 3 agencies participated.
The Results
Concept Factory, Comma and SteamTalmark won the pitch, they delivered what was planned in the original scope and they see new business coming in from the same client: Luxembourg Presidency project, video shootings, content writing… So immediate and long-term profit.
The group continue exploring opportunities as a 3-agency partnership.
An amazing Tribe Global collaboration which we are proud to showcase! Find out more about the agencies involved in this project via the links below.
https://www.brandstrategists.be
