Electricea is a start-up specialising in smart charging solutions for SMEs and liberal professions. Their exclusivity in Benelux, award-winning design and a close relationship with their installers is what sets them apart.

Challenge

As a start-up in the world of electric charging stations, Electricea has not yet gained much name recognition among the general public. As a small company, the challenge is therefore to compete with the big established players in a competitive market. Moreover, their website was in need of a rebranding, where the functionalities could also use an update.

Solution

We worked out a new positioning and corporate identity based on a concrete marketing and communication plan. We then worked out a targeted approach to achieve their business objectives. For instance, we carefully planned all communications for the coming year using a digital strategy workshop that later served as the basis for their content calendar. This included launching a new website, setting up social media and Google ads, creating corporate identity documents and placing banners in Made In and Voka digital newsletters. To accurately measure and track all results, we implemented data-driven dashboards and set up Leadinfo.

Results

The placement in Made In's digital newsletter generated some 27,031 views in one week. The new branding, website, business cards and targeted leaflets already generated many positive reactions. These changes were also well received when they were presented to the team.

Website:  https://www.electricea.com/