Objective

To celebrate the 50th anniversary of KOLON, a leading South Korean fashion and outdoor brand, by creating a temporary installation that honors its origins, communicates its brand story, and reaffirms its commitment to innovation, safety, and connection to nature — all within an urban context.

Deliverables

• Interior Design
• Environmental Graphic Design
• Brand Experience

The Story & Execution

Inspired by the mountainous roots of KOLON Sport (established in 1973), the project aimed to recreate the majesty of Korea’s snow-capped peaks in the heart of Shanghai. The installation outside Jing An Kerry Centre symbolized KOLON's philosophy of coexistence with nature through modern, minimalistic design and immersive storytelling.

Design Features:

• A minimalist metal-frame structure coated in matte white paint evoked snowy mountain peaks, integrating an organic feel within the urban landscape.
• Lighting transformed the installation by night, blending natural inspiration with modern aesthetics.
• An immersive "timeline tunnel" allowed visitors to experience KOLON’s five-decade journey of technological advancement and design evolution.
• A commemorative wall concluded the journey, where visitors could collect embroidered badges via QR code interaction.
• The experience highlighted key milestones, innovations, and values such as safety, craftsmanship, and style.

Results

• High foot traffic from shoppers, passersby, and nearby office workers.
• Visit by Liu Shishi, the brand’s spokesperson, and other notable guests, amplifying exposure.
• The installation successfully resonated with the public, offering a tranquil, inspiring escape from city life while strengthening brand identity.
• It sparked renewed interest in outdoor exploration and emphasized KOLON’s enduring mission to make nature more accessible, safe, and stylish for all.