Objective

To design an engaging pop-up store that would bring nature and outdoor adventure to Shanghai promoting their new collection System_A. This collection was inspired by the Komorebi pattern, which is Japanese word for sunlight. 

Deliverables

• Creative strategy & consulting
• Brand experience
• Interior design
• Graphic design
• Brand installation

Results

Arc'teryx planned to showcase the pop-up store across China in three major cities. The first stop of the roadshow took place at the Grand Gateway 66, Shanghai and lasted a week.

International media FRAME has featured the pop-up store on its official WeChat account for the truly immersive experience it has brought to Shanghai customers.