Mrs. Renfro’s is a family-owned salsa and condiment company selling unique salsa flavors all over the world. The company sought a new website to match a recent rebrand and to decrease cart abandonment.

Balcom’s three-pronged process helped them increase online sales.

• Insight: Through a site audit, we determined that users were confused by the ordering process and surprised by shipping costs.
• Creativity: We matched the website to the bright look of the new packaging and the family-history focus of their advertising campaign.
• Technology: Strategic design clearly explains the ordering process and pricing up front, so customers know exactly what they are getting and paying from the beginning. 

Ultimately, the new website saw record sales, with a 49% decrease in cart abandonment and a 23% increase in the average value of each order.