PCCA (formerly the Professional Compounding Centers of America) is a membership organization for independent compounding pharmacies in the USA, Canada and Australia, serving them as one of the world’s leading providers of compounding products, support and education. They asked us to help them build a fresh, unified brand that tapped into new pharmacy markets while preserving their already incredible company culture.

• Insight: Research revealed that compounding pharmacists are truly innovative and patient-first, delivering specialized medicines that make a real difference in people’s lives.
• Creativity: Competitors showed a sea of sameness in the form of lab coats and capsule counters. Our creativity transformed those same tools of the trade into vibrant visual metaphors for the benefits PCCA provides.
• Technology: We targeted compounding pharmacists through existing PCCA channels, including the public website, members-only website and member newsletter, and through on-site activations at trade shows and other events.

Results:

• Employee surveys revealed an internal uptick in employee satisfaction.
• New member numbers increased and retention improved.
• Year-over-year sales doubled for the first three years of the campaign.