Maison Perrier hosted an exclusive launch event at Saadiyat Beach Club to introduce three new flavours to its esteemed collection. This event was strategically designed to strengthen the brand’s presence in the UAE market.
The guest list featured key global stakeholders, reflecting the brand’s commitment to international growth and premium positioning with a mix of brand fans to millennials and Gen Z consumers, particularly those seeking unique, non-alcoholic alternatives, as well as luxury beverage enthusiasts and trendsetters who value quality and innovation.
Alongside the event LIGHTBLUE created a compelling social media strategy across Instagram and LinkedIn to generate excitement, engage audiences, and amplify brand visibility.
THE ACTIVATION
Upon arrival, guests were promptly welcomed with a refreshing Maison Perrier beverage. Following check-in, they were invited to indulge in a curated breakfast, setting the tone for a relaxed and enjoyable start to the event.
THE FLAVOURS LAUNCH
Following Elisa Gregory's speech, guests were invited to experience the newly launched three flavours through a thoughtful distribution of tasting shots.
THE STATION
Throughout the event, guests had the unique opportunity to personalise their Maison Perrier bottles with the artistic touch of the talented Charlotte Shudders while also enjoying a taste of the iconic Ladurée pastries.
THE ENTERTAINMENT
The event featured live music and dance performances, blending jazz and pop styles, complemented by a personalised saxophone performance that added a distinctive touch to the atmosphere.
Performance Overview:
- Guests actively engaged throughout the event, amplifying its reach by sharing their experiences on social media.
- Increased brand awareness, strengthened market presence, and enhanced consumer engagement.
- Drove social media buzz on the new flavours and positioned Maison Perrier as a leading luxury beverage.
