VH1 Supersonic – A 360 degree brand revamp that changed the face of India’s favourite music festival

Vh1 Supersonic is one of India's premier music festivals with an ardent following. The overarching brand message #BeThereBeFree truly defines the Supersonic experience and completely resonates with its fans.

While we gave the Supersonic identity a complete makeover, we kept our core intact. #BeThereBeFree remained to be the crux of our campaign. ‘Being Free’ found expression in the form of feeling infinite, and what better metaphor for infinity than outer space?

We took Supersonic for an intergalactic spin by recreating the logo, refreshing their social media handles, website and the event venue, ultimately breathing new life into every creative element of the brand for the 2019 edition. We took the magic to every customer touch-point. 

The marvellous transformation across social media with 1000 plus creatives helped us reach over 2.4 million people with 2.8 million impressions and engagement of 600K.