Launch of Melts by Wellbeing Nutrition – Why introduce the category, when you can become the category. 

Wellbeing Nutrition (WBN) is India's leading organic daily nutrition company well known for its innovations within the nutraceuticals space. And when this market mover wanted to launch its revolutionary new brand of oral thin strips, we wanted to make sure everything about its identity was revolutionary too.

1. Christened the brand ‘melts’ to ensure the name became synonymous with the category

2. Integrating the brand name with the products intended use 

3. Vibrant, modern design to ensure the range of products looked young and appealing

4. Launched with a campaign #meltswithin, which informed the user that it directly enters the bloodstream for 100% bioavailability, making it better than topical products

The result? An outstanding response that led to the company immediately sanctioning an additional four new products within a month of launch, helping melts® become the flagship product for Wellbeing Nutrition.