An integrated approach that secured 3 European content awards to drive engagement and footfall during the Euro 2020 competition. Over 1400+ planning hours led to filming in eight different locations across the UK in 5 days with 13 actors, 25 extras and 4 high-profile sports personalities. 

Across 75 different deliverables the campaign: 

* Reached more than 50 million people 

*  31m digital impressions through paid ad content 

* 47million views of organic social content 

* 435 pieces of media coverage & 166 backlinks.  

* Most importantly, we achieved more than 41,000 table bookings and 181,333 covers for sport.