The challenge 

Slim Chickens and Pepsi Max needed to drum(stick) up some Christmas business. Impressed by TrunkBBI's mastery of creative technology for FMCG and hospitality brand, "drive traffic with an irresistible gamified promotion" was their mission. We chose to accept it. 

The approach/solution 

Imagine Ethan Hunt in a Santa suit. No need, because winching a daredevil Father Christmas down a chimney Tom Cruise style was the game we created. Vouchers for yummy food and refreshing beverages were the rewards for successful players. Christmas Impossible was about to make Yule cool. 

The results 

* 4,000+ game downloads 

* Over 8,500 gameplays 

* 5,000 vouchers issued