Established in 2012, The Orangeblowfish is an independent award-winning creative and branding agency, with our global headquarters in Shanghai, China. Today we are a global team of brand strategists, story tellers and artists serving local brands and Fortune 500 companies across hospitality, retail and B2B sectors on a global scale. We're proud of the work we do, which includes brand strategy, spatial design and brand experience.
Natalie Lowe
CEO & Founding Partner
Natalie leads the strategic vision and global expansion plan for The Orangeblowfish. She advises CEOs, C-suite executives on business growth, innovation, brand strategy and communications.
Natalie is a speaker, mentor and community volunteer. She is Chair for BritCham Shanghai's Creative Industries and Marketing Committee; a Forbes Agency Council Member and a Board Advisor to Business School of University of New South Wales (UNSW). She is a TEDx speaker and is regularly featured in publications regarding women in leadership, entrepreneurship, strategies that help businesses thrive post-pandemic and more.
Siu Tang
Founder & Chief Creative Officer
Siu always wanted to be an artist. In 2012, he went for broke, by following his passion and established The Orangeblowfish in his home-study.
As Chief Creative Officer, Siu leads the creative direction and solutions for clients in the luxury, FMCG, food and beverage, retail, hospitality industries and big corporations.
Siu has been named:
- 2022 Innovator 25 by Provoke Media
- Finalist - Creative Person of the Year by Campaign Asia (2022)
- Outstanding Individual of the Year by China TopDigital (2021)
- One of the Most Creative People by TimeOut Shanghai (2017)
Siu is a TEDx speaker and has been featured in several magazines such as Bloomberg China, WallPaper, Shanghai Daily, Ideat, Deezen, TimeOut Shanghai and more.
Lammy Xu
Associate Creative Director
Born and raised in Shanghai, Lammy has extensive creative and design experience and specializes in illustration. She has always been passionate about art and culture and joined The Orangeblowfish after graduating from Shanghai University with a Bachelor of Visual of Communication.
As Associate Creative Director, Lammy has worked on a variety of branding and creative projects across F&B, luxury, beauty, education and retail industries. Lammy speaks three languages, Mandarin, Japanese and English.
Yvonne Qi
Project Executive
Yvonne pursued her fashion designer dream at Raffles Design Institute (BA, Hons) and went on to complete a Master's Degree in International Marketing at the Glasgow Caledonian University, UK.
After graduating Yvonne expanded her knowledge in the global business landscape by working with the prestigious US fashion e-commerce giant, REVOLVE, followed by Helen Doron Education Group.
Yvonne is passionate about creative art and aspires to be a catalyst for transformation across diverse industries. She has worked on the program planning and management of cross-platform collaborations with KOLs and integrated marketing to enhance brand influence. As Project Executive for The Orangeblowfish, Yvonne supports the day-to-day operation of creative projects for clients.
Zoey Liu
Project Coordinator
Zoey loves creating moments worth sharing through storytelling and photography. As such, Zoey graduated with a Bachelor Degree in Arts.
To continue the journey of possibilities in a heartful way while still functioning in reality, Zoey found her interest in the advertising industry and TV commercial production. The experience of producing, pushed her to greater heights, and over the years, Zoey has participated in innovative projects developing visual effects for videos and still imagery.
Zoey has worked with a variety of brands including P&G, SKII, Hennessy, ZARA, and so forth. Later on in her career, Zoey was engaged to work on a National Park project in Xi'an.
As Project Coordinator for The Orangeblowfish, Zoey supports the day-to-day operations of creative projects for clients. Zoey is a true believer on taking on new projects that bring different challenges and help her grow as a professional.