Background

Established by a team of highly experienced experts from the data centre industry, Digital Edge is an emerging data infrastructure player with a mission to build the foundation for the world’s digital future, helping organisations to grow sustainably and empowering the populations they serve.  Through building and operating state-of-the-art, energy efficient data centers rich with connectivity options, Digital Edge aim to bring new colocation and interconnect options to the Asian market, making infrastructure deployment in the region easy, efficient and economical.

Approach

Digital Edge and Bonsey Design began working together in 2021 when we were tasked with developing then brand identity for the nascent business. The identity that we created intentionally pushed against the norms of the industry.  The orange colour symbolises a new dawn in the industry and and eastward focus, while the arrangement of characters in the symbol represents the foundation of data storage and the growing opportunities for the industry in Asia Pacific.

As well as developing the brand identity for Digital Edge,  Bonsey Design has worked closely with its leadership team to develop the company's brand positioning and proposition, collaborated with Bonsey Jaden on the development of the corporate website and created Digital Edge's first two ESG Reports in 2022 and 2023.

Results

Digital Edge's growth in terms of business and profile has been rapid, with a number of projects completed and in progress across Asia Pacific and a fast-developing reputation for providing the most advanced and responsible data infrastructure solutions for high-potential markets in the region.