Starting Position

• Increasing media visibility
• Demonstrating competence in health topics
• Enhancing corporate reputation

Strategy

• Performance of a communication environment analysis (360-degree analysis) for optimized, targeted orientation of future communicative measures
• Establishing a comprehensive communication concept
• Generation of high-quality content based on population surveys
• Presentation of the survey results as infographics for graphical visualization

Results

• Continuous visibility in leading daily/business and popular press (online & offline)
• Greater online visibility through the publication of infographics on own channels as well as (media) presences online