Starting Position

• Positioning Asklepios Kliniken Hamburg firmly as a modern and responsible company on site and among patients
• Agenda setting of (regional) health policy matters
• Positioning as an appealing employer to (potential) employees through authenticity

Strategy

• Evidence-based communication based on population and expert surveys
• Development, consulting and realization of policy letters and parliamentary evenings to inform and maintain contact with (socio) political actors
• Launch of the blog "Wir sind Pflege" ("We are care"), in which Asklepios employees share stories from their varied daily working lives.
• Guidance on a thank-you campaign for employees

Results

• Continuous reporting in the daily, business and trade press
• Positioning as a healthcare expert in the media and with stakeholders
• Regularly more than 1,000 interested blog readers
• Increase in the number of unsolicited applications