The main idea of the whole communication is not just to show tasty and mouth washing salad, but to build a strong relation between Fetaxa and vacation on the sea (you open the pack and move back to your summer holidays). In TVC we`ve shown this transformation from the bowl of salad to the Greek town. In this layout you see classic Greek salad in such an angle that it looks very much like an isle in the sea. And in print we have additional sub slogan – summer is always nearby with Fetaxa.