We have long and cold winters in Russia, with practically no sun and very short days. To help people to adapt to this season we used to have a shift for winter time – 1 hour later than in summer.
AUDI cars are ones of the best in the world – as German quality is well known. And they are adapted to Russian weather and work like a strong mechanism, no matter what season it is – summer or winter. So this visual with watch symbolizes quality and perpetual motion, while Audi tires are shown as main mechanism from one hand and from another they remind people to change tires for the winter ones.
AUDI – easy shift for winter time.