We brought Tom Ford’s Private Blend Experience to Dubai for the first time. This multi-sensory event, held to celebrate the regional reveal of the brand’s Fabulous fragrance. Unfolded in a custom-built cube against the backdrop of the Burj Khalifa, the experience was attended by global and regional celebrities, who flew in to discover Tom Ford’s range of fragrances.

The journey was brought to life across several rooms, which featured interactive installations highlighting Tom Ford’s Private Blend fragrances. Guests were taken in small groups to the different rooms, where they discovered the inspirations behind the scents.