Launching for the first time in the UAE, the XYoga Dubai festival saw thousands of yogi's head to Burj Park to practice yoga in the shade of the Burj Khalifa. As the exclusive sponsor for the event, Reebok asked for our help to build a two storey stand with engaging consumer experiences that would pinpoint them at the forefront of yoga in the region.

At the front of the stand, yogi’s gave their best poses in front of our iconic photo op. They were then guided inside to collect the printed photo inside our retail area, where customers could also shop the entire studio collection. On the second floor, we had our very own Yoga Studio with over 10 unique classes - all of which were full to capacity. We kept everyone hydrated with Dubai’s homegrown organic juicing company Kold Press and ensured even the kids were entertained with a slide from our top floor!