Dubai is a city of opportunity, enterprise and creativity with EMAAR at the forefront of development for the world’s most visited lifestyle destinations. Our challenge was to draw our audience into experiencing a truly exceptional Wifi service. The campaign saw LIGHTBLUE partner up with a number of influential individuals across the GCC to get EMAAR’s message out in a compelling and authentic manner. 

With connectedness at its core, the focus was to showcase the many experiences and opportunities Wifi opens up. All in order to increase customer satisfaction, brand preference and contribute to EMAAR becoming the UAE’s Most Recommended Brand (YouGov, 2017).