2015 saw @adidasmena make its mark on the largest street style and footwear event in the UAE, Sole DXB.

Our brief was to make an impact and let guests know that the leading street-wear brand had arrived at the event! We created a three tiered structure, standing at over 8 meters tall. Consisting of a ground floor showcase of the 4 key product franchises, a fully functional retail area on the middle floor, as well as an exclusive lounge on the top floor.

Household names such as Darryl Mc Daniels from Run DMC, Stretch and Hollaphonic performed, whilst Stan Smith conducted panel ses-sions and held meet and greets.