EGC created the "Next Generation Education" TV, radio and outdoor campaign that portrays actual Vaughn students as heroes and the next generation of leaders in their respective fields. The work has a fresh look and an honest feel that is sure to engage students and encourage a closer look at this unique school. A team of brand ambassadors were also involved, contributing content that complemented the advertising and expressing the voice of the brand in social media (#NextGenEd) and other digital channels.