Sterling Optical was a familiar name in hometowns across the country, but to grow their customer base and attract younger shoppers, they needed to let people know that Sterling is the place to find the latest trends and hottest brands in eyewear.

To do that, EGC created a campaign with a distinctly modern feel and universal appeal. This campaign included a commercial and photo shoot and ran in new media channels that reached the younger audience that Sterling was after.

In short order, Sterling became the place that offers “Fashion for Everyone” and sales increased by 25% when the campaign was running.