National Christmas campaigns
Some things just can't be joked about, such as the happiness of kids, with their eyes full of dreams and their beguiling innocence.
Dagré was behind the city of Mulhouse and the strategy for Christmas in Mulhouse, the national media campaign and the design of the campaign material. We love it when it's Christmas!
Campaign effectiveness:
60% MORE VISITORS
Between 2010 and 2014, the number of visitors to the Christmas market leapt up from 600,000 to nearly 1 million.
