DaGusto, in collaboration with food designer Véronique Gladstone, developed an experiential marketing wine tasting event for the launch of Maria Victoria, a Malbec from Argentina made by our wine producer and client Elías López Montero.

Through an imaginary journey guided by our senses, we travel from La Mancha in Spain to the Argentinian Patagonia simulating the journey made by our winemaker who found a place in Argentina to produce their first international wine: María Victoria.

Storytelling, experiential marketing, organization of events, decoration, food, PR, product presentations to press & influencers, packaging design, coverage. 

Also institutional presentations at the Argentinian Embassy in Madrid.